The Democracy in and of the News Media is challenged and threatened by various forces in the society, mainly big corporate and state. Market forces play a vital role in this as they want to mould the social psyche to suit the pattern which they desire; that may be products or political ideas. As result of this, journalists the bricks which the mansion of media is built with, are trivialised and depowered and made helpless pawns in the hands of forces invading society. This, thus make freedom of press a mockery and the journalists weak. Instead of facilitating free flow of facts and opinions the media lyining in the lap of corporates and state will misguide public opinion in favour of the forces of invasion. This will take away the power and privileges of journalists and make them tools in the hands of media owners and corporate forces. This can be resisted by developing a pro-people journalism perspective which will encourage democratic values and fight against the forces of capital and market. the media syndicate is an humble experiment to achieve this dream;resist corporate invasions into the News Media, develop a pro-people journalism and empower journalists. the media syndicate is a non-profit venture initiated by Journalist initiative for media democracy a collective of journalists, social activists and media enthusiasts who are working for pro-people journalism. The fund for the functioning of the Media Syndicate is getting from the contributions from people associating with journalists Initiative. address : Geethanjali, Mulankunnathukavu.P.O., Trissur